Bloomfield Coffee Maker, Never Seen It Before!
It is okay not to have heard of bloomfield coffee maker as it is not as well known as Bunn, braun or Mr coffee. But would you believe me if I say that you probably have drunk coffee from it before!
The thing about bloomfield coffee maker is it is not as established in the domestic home use market as it is in the business to business market. The fact is, it is actually quite big in the business to business market.
How big it is? Well, we know that all Mac Donald outlets serve hot coffee and they uses a drip filter coffee machine, bloomfield supply to more than 70% of these outlets. Other than Starbucks, no other organization has such wide network of outlets and bloomfield is serving 70% of it.
So, now you can see the size of bloomfield business. Bloomfield also have it own machines that are targeted at the consumers, however, its effort and size is not as established as its commercial business. And I am not lying when I say that you probably have drunk coffee brew from bloomfield before right?
But, would you purchase a bloomfield as compared to a bodum or a Salton Coffee maker? Why am using such a comparison? If I would to use a Bunn or Mr coffee, it is likely that you would be getting the Bunn or Mr coffee.
These companies are brands that have high equity, that is they are very well like by the consumers. And not only that, their technolgy is so much better than bloomfield. So, I am using bodum and salton as a comparison, both of them not as “branded” as the Bunn or Mr coffee.
All three companies are established but not very well known, so if you are buying a machine, which one would you go for? If you chose the bodum coffee maker, then you are someone that does not want to dabble with technology, you are probably going to do a French Press.
Of course, French Press is not meant for everyone, and folks that are not into the low technology stuff, would not appreciate it and so would likely go for the bloomfield coffee maker. Bloomfield in terms of technology can be consider mid range as it comes with all the features of a basic coffee machine.
The drip filter features, the thermal carafe and a large capacity. But, if you are going to go truly advanced technology then salton coffee maker would be your choice.
Imagine a coffee machine that allows you to program your brewing in your office using just an internet connection and a browser. It also allows you to read the water level of your brewer and know when to refill the water.
As you are reading this, you probably get a feeling that bloomfield does not seems like a coffee machine that people would actively be looking for. And you are right with that thought!
It is not well advertised or marketed, so not many people knows about the bloomfield coffee maker, till now, I cannot really articulate a value of bloomfield, but I can tell you that one of the reason Mac Donald is using it is mainly because of its durability.
So, if you are looking for something that can last, bloomfield might be a good choice!